Is that Your Dead Brand Walking

Is that Your Dead Brand Walking According to Mary van de Wiel, you can spot a Dead Brand Walking a mile away, lets face it. Its not a smart business strategy. But you know one when you see one, right?On the other hand, you can sense when a brand has that special spark. Thats when youre in the money. (Without it, youre toast.) All great brands need that irresistible spark. Its exactly what attracts business like crazy. FYI: Your brand wont sell a thing if it aint got that zing.  The good news is that help is here!  Expert:  Mary van de Wiel (Call her Van),  Chief Brand Officer, Zing Your Brand Co., NYC,  Better known as Brand Therapist and Master ProvocateurCan teach you how to:Coax out the power and sass in your brandSpot the cracks, and fix them.Find your zing, so you get that ka-ching! Its what your business needs to succeed. Its also what Van does best.So whens the last time you checked your brand pulse?We all have a personal brand and more and more of us are creating our own business brands as well.   Ive lea rned a lot working with Van on my own brand and you can too.